If you had a freeway billboard, what would it say?
I remember when Nike didn’t just sell sneakers — it sold permission. Permission to stop waiting. Permission to move before you felt ready. That billboard in the middle of the city didn’t whisper motivation; it called you out. Yesterday you said tomorrow. Ouch. Truth hurts when it’s accurate.
Procrastination has always worn a polite disguise. It tells us we’re being thoughtful, strategic, responsible. Nike ripped that mask right off and replaced it with three simple words that became a cultural nudge: Just Do It. Not perfectly. Not someday. Now.
Somewhere between tying our laces and stepping out the door, society absorbed the message. Start the run. Write the page. Make the call. Because tomorrow is a promise we keep breaking with the best of intentions. And sometimes all it takes is a billboard, a brand, and a little tough love to remind us that momentum beats waiting every single time.
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so well said! procrastination is the bane of my existence. Mike
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expree, engage, execute, with a side ot emotions. That’s how we do it 🙂 keep going, you are doing great!
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If anyone knows this it is YOU! Love you Kath! ❤️
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It’s so hard to get started. Momentum will pull you through but that first step is so hard!
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this is so true…we could probably do with a little less polite in certain things.
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Agreed!
I was just going to research how much Nike made over that campaign alone. Ooof. It launched a culture.
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I know, they were everywhere for a while.
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If I had a billboard, it would say: Trust God and Take The Step. Faith isn’t waiting until everything feels safe, it’s moving forward knowing He goes before us. Sometimes obedience is our “just do it.”
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Like this! Doesn’t matter where the step is towards but you remind us where we could go if it’s in the direction of faith.
I’ve been struggling with this for so very long!
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Even the smallest step toward God matters. Every act of Faith, no matter how tiny, moves you closer to where He wants you to be. Keep trusting Him, He is already going before you, and your breakthrough is closer than you think.
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